Following the 9/11 attacks in New York City, Robert De Niro and his business partner, producer Jane Rosenthal, sought ways to contribute to the city's recovery. Their efforts were focused on helping to revive Lower Manhattan after the devastation. De Niro and Rosenthal collaborated to find solutions to bring life back to the affected areas. Their actions aimed to support the community during a challenging time. This partnership played a part in the broader effort to rebuild and restore New York City in the aftermath of the attacks.